Hi, I’m Abi. I’m the person behind these meandering posts, where I try to weave my way through the complex and sometimes misleading world of figuring out how to live a more sustainable life.

Based in the UK, I’ve found myself in the midst of a huge cultural shift that is reflected on an almost global scale. One that is overwhelming on a good day, and one that induces a level of panic and personal responsibility that the English adage ‘Keep Calm and Carry On’ can’t quite quell.

Let’s be honest with ourselves, since the Code Red warning for Earth, every business and their aunt has slapped the word ‘sustainable’ on their products. That might seem very sinical of me to say, but with the current climate (no pun intended) businesses either make these claims or risk losing the business of the everyday consumer. I have been that consumer, chosen to be ignorant to the impact of my day to day purchases, and allowed myself to make mistakes because it was easy.

I am scared but determined to change, I am committed to taking the time to research and make sustainable choices and sharing that knowledge with you. My goal is to show that it is better to imperfectly move towards sustainability than to ignore it all together.

This is my journey. Take it with me.